We provide end-to-end services to create responsive and aesthetically tasteful User interfaces that offer exceptional user experiences.
A lesser attractive, cognitive, or inconvenient application can lead to higher customer churn and lower application popularity.
With over a decade of experience in software development, testing and QA consulting, Czario offers usability testing services to leverage the performance of your software products and influence how well they will be received by the target audience.
We offer advisory services on ways to improve a product’s usability to enhance adoption, make your software product more aligned with your brand’s message and help realize these goals through software product improvements.
Our experts possess profound know-how of different software products, business applications, technologies, and UX trends across multiple industries. They assess the following aspects to check the viability of your software products for end users.
Your application should be easy to navigate for end users in the least possible time. Our testers help identify complex, unclear, and inconvenient navigation components and suggest ways of enhancing design and workflow code.
Our testing team conducts in-depth checks to determine the factors that influence the performance of basic and advanced tasks, and ensure that maximum scenario coverage is provided while performing the intended operations on your application.
We assess how conveniently the GUI elements are arranged and linked in your application. We determine if text and background color combinations are universally implemented, and do compliance checks to meet standards such as WCAG (Web Content Accessibility Guidelines) and Section 508, if applicable.
Through this process, we help predict user experience shortfalls and evaluate the information architecture, detect interactive pain points, assess UI defects and performance issues, and prepare recommendations to improve your software application.
We audit individual modules and also assess them collectively to determine back-end and front-end functionalities and risks.
At Czario, we conduct user experience audits in four important steps,
of the solution based on app or web analytics to discover the main scenarios of user behavior.
Identifying if an application’s structure and navigation are optimized, logical and cognitive for end users. Potential risks can be indicated and prioritized with web statistics. It helps identify a very high rate of search functionality usage, a high rate of users browsing through a long list of categories before quitting the page or making a purchase and more.
Detecting issues with web usability and design based on the following guidelines and principles:
Finally we prepare a detailed audit report that digs deep into each type of usability issue, the impediments that prevent the fix/fixes, the errors in code/methodology, levels of severity, and recommendations to enhance the application and risk mitigation.
Successful usability testing services are almost impossible without context info such as a persona and a user journey. We engage our competences in UX research to perform persona creation to model real users with real needs, problems and expectations from software and do customer journey mapping to create storyboards and visual representations of the product usage that helps gauge the solution deeply.
Wide experience in multiple domains (including healthcare, retail, banking, manufacturing, and more) helps us determine a solution for real customer issues based on their usage patterns.
Even within one application, the approaches to usability requirements and testing may differ if the application is intended to be used by different user groups. For example, if it’s a corporate app for employees, we test its viability and convenience for various user roles across a company reproducing real-life scenarios for solving business problems while measuring the turnaround and the quality of service. Also, we check if UI has the features that help new users while being invisible to experienced users.
We measure your application against real-life situations to ensure objective usability testing on a variety of devices in the variety of settings your target audience is likely to use the application. We do this with the help of crowdtesting. For example, mobile usability testing will consider factors like stable connectivity, access and availability, response to different types of data inputs or motion (touchscreens, voice inputs, and more).
Our objective is not only to point at usability problems. We prioritize identified issues and mark the degree of severity mapped to them in order to assess impact. Also, we establish the most convenient order of fixing issues and ensure that the updates to an application’s usability components won’t disturb the existing functionalities and features.
We analyse a large number of completed UX designs and engage certified business analysts, UX designers, developers and auditors to perform the UX research. Some of the important aspects about which we uncover information include:
we gather the needs and challenges of your potential target audience through expert review, interviews, surveys, and other analysis methods and build the models of how users will interact with your product.
we build prototypes for potential users with profile information, bio, background, habits, goals and motivations, and more.
we investigate how a persona can solve problems with your solution based on various real-life scenarios as a part of UX research and testing.
we illustrate all possible touchpoints a user comes across in the roadmap of your application usage.
we illustrate functionality and logic by creating a prototype of your product as check how ideal it is for the current environment.
A UX researcher knows nothing about the operations a real user is likely to perform with a tested application and potential sequence of a user’s actions. The researcher assesses usability aspects of your application randomly by comparing them against a set of usability heuristics.
The method is similar to heuristic evaluation, but a UX researcher is given the tasks and scenarios that a user is likely to perform using a tested application and a set of usability heuristics.
A group of target audience is engaged in testing the application for various scenarios developed by the UX researcher. To get additional user perspective and increase the sample size, we also add app usage, web statistics, interviews and surveys to our usability testing and UX research.
Want a seamless user experience and adoption incorporated to your applications? Get in touch with our experts for high-quality usability testing.
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